During her time as CEO, she encouraged Wittnauer’s involvement with the aviation industry as well as with the world of sports. Martha was in charge of the company between 19. This was a historical first, as no other woman prior to her had ever been CEO of a watch company before. After Albert Wittnauer and his brothers passed, Martha Wittnauer took over the company. The company saw steady growth going into the turn of the century. Several years later, in 1888, Albert took over Eugene’s company and renamed it as A. In 1880, Wittnauer embarked into the American watch market with his first line of watches under the brand “Wittnauer”. If similar watches were assembled domestically or produced by their own subsidiary in Switzerland, they could be sold at significantly lower prices while still offering the same level of quality. While the Swiss watches which they imported were popular with American buyers, they were also expensive since they were heavily taxed in the US. Robert’s company imported Swiss watches and movements (notably Longines). At the time, he was employed by Swiss watch importer Eugene Robert, who was his brother-in-law. Wittnauer CompanyĪlbert WittnauerAlbert Wittnauer was 16 years old when he immigrated to New York City from Switzerland in 1872. World War II: Military Watch Manufacturing by Wittnauer ContinuesĪlbert Wittnauer Launches the A.Wittnauer Works with the Navy and Aviation. Connection between Wittnauer and Longines.
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